This Problem Analysis is a review of the efficacy and opportunities for using social norm and behaviour change (SNBC) approaches to combat illegal wildlife trade (IWT) and other natural resource-related corruption.

Bila watu hufiki popote. “Without people or connections you won’t reach anywhere,” said a Tanzanian businessman participating in our recently completed research project on informal networks and corruption.

His words encapsulate something we see time and again in our research on corruption: that bribery is far more than just a brute monetary transaction.

Often more important, and far less studied, are the informal social networks that connect private individuals and public officials.

Behaviour change interventions aimed at reducing the social acceptability of wildlife trafficking are an important part of efforts to prevent wildlife crime. But how can practitioners craft messages that will be effective in changing attitudes and behaviours?

Our latest policy brief aims to support policymakers and practitioners seeking to improve conservation outcomes through behaviour change interventions.

Behaviour change interventions aimed at reducing the social acceptability of wildlife trafficking are an important part of efforts to prevent wildlife crime. This policy brief summarises lessons learned about how to develop and frame effective messages in the context of these interventions, based on field work conducted in Uganda.