This case focuses on a private sector initiative to fight deep-seated corruption in Thailand.

The Collective Action Coalition Against Corruption (CAC) was founded by a charismatic business scion in late 2010, but an untimely heart attack a few months later left CAC reeling. A new leader named Bandid Nijathaworn was suddenly responsible for delivering the rapid growth and good-faith commitments that his predecessor had envisioned.

At the center of this case, Dr. Bandid and his team considered raising standards, reorienting recruitment, and more, but they had to move quickly for the Collective Action Coalition to live up to its promise.