2026 Edelman Trust Barometer Global Report
Trust Amid Insularity
The 2026 Edelman Trust Barometer reveals a world retreating towards insularity. As economic anxiety, geopolitical tension and technological disruption intensify, people are narrowing their world to smaller, familiar circles that reflect their views, and this hinders economic and societal progress.
The 2026 report presents a path forward to restoring trust and rebuilding connection and collaboration across society.
Edelman Trust Barometer research is a globally deployed online trust survey of the general population. It seeks to understand why people hold the views they do, using depth of questioning and sophisticated data analysis to understand how personal attitudes interconnect to shape broader societal forces.