The initiative brings together companies active in the animal nutrition sector in Argentina. It commits them to the improvement and promotion of integrity standards across several areas critical to the industry.

The initiative seeks to make explicit the animal nutrition sector’s commitment to the improvement and promotion of integrity standards in 18 key activities specific to the sector that involve clients, providers and other stakeholders as well as companies' employees. These activities include but are not limited to: labelling, registration processes, quality control, anti-corruption, compliance programs, fair competition, labour legislation, environment, and consulting services.

The main goal of the initiative is to increase trust amongst clients and providers and to improve integrity and transparency in the business environment in general in the animal nutrition sector.